The Northwest Market begins and sustains with vendors first of mind. It begins with the coordinator of The Upper Valley Market, Beto Hernandez. Beto continues to grow The Upper Valley Market and has created The Northwest Market to what he hopes you will experience – a collaboration of local small business owners and creatives working together to form a family-friendly community celebrating all that is good about El Paso: small-batch production, quality curation and relationships between the business owner and their loyal customer.